Tagged As: Sweet Gigs Article

The video game equivalent to six seasons and a movie is a broad game franchise, mobile spin-offs, physical books, and some sweet swag. With the high cost of AAA production, it pays for development and publishing houses to invest in transmedia projects that take the game lore off the screen and into the hands of fans who aren’t hardcore gamers. Thinking about how to expand a game franchise off the screen is part of Leah Hoyer’s job.

Among the major music labels, Rostrum Records and the six artists they represent are a small blip on the radar. But despite the Pittsburgh label’s size, it’s influence is palpable. Rostrum was the first label to offer Wiz Khalifa an album deal, and Rostrum currently holds the record for having the first independently distributed debut album top the Billboard charts since 1995 with Mac Miller’s Blue Slide Park album in 2011.

Neon Hitch, “Yard Sale”“I’ve always proudly said that I’m a pop girl; I grew up obsessed with pop brands, meaning Madonna, Michael Jackson, New Kids On The Block, [and] Debbie Gibson,” says the Waco, Texas native. “Musically, that’s the music I loved.”

Kids’ tastes change radically in the blink of an eye, which is what keeps Dr. Alison Bryant coming to work everyday. Bryant is the founder and president of PlayCollective, a strategy, research, and design firm that helps organizations understand how to engage their target audience with entertainment and education products. While adults can simply be asked about their feelings on a specific product, discerning whether children will connect is a tougher challenge.