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Run for Your Life: Alex Macmillan

Games don’t need fantastic storylines to be fun or commercially successful says Alex Macmillan. Describing his game Zombies, Run! as “a delivery mechanism to the story,” Macmillan and the rest of the gang at the London-based mobile development outfit Six to Start are so serious about creating compelling game narrative that they teamed up with established novelist Naomi Alderman to co-craft a heart-pounding plot to go with the interactivity of gameplay. The combination is paying off.

The Sound of Silence: Darryl L. Frank

Despite its unlikely premise, Breaking Bad’s commitment to making the morally complex world of lead character Walter White real is what makes the series palatable to audiences who don’t have a background in dealing meth. The show’s production sound mixer, Darryl L. Frank, is a vital part of that authenticity.

A New Hope: Blaine Christine

Garnering more than 1 million registered users within the first three days of launching, Star Wars: The Old Republic has been hailed as “the fastest growing subscription MMO in the history of [the gaming] industry” and is rumored to be the most expensive game ever developed.

Fantastic Fakery: Adam Chazen

Credit: Pixomondo/HBOCredit: Pixomondo/HBOWorking in visual effects was not the grand plan. With one Emmy win to his credit and another nomination this year, the happy accident has certainly worked out in his favor. Adam Chazen only set out to get a foot in the door toward a career in film.

Trend Scouting: Evan Peters

Evan Peters developed an interest in the music industry from an early age. As a young musician, the Los Angeles native went on to enroll at Cal State Northridge, where he graduated with a Music Industry Studies degree. As part of the program requirements, Peters sought out an internship with a major record label.

Catch Me If You Can: David Freid

Last year, millions of viewers switched their televisions to MTV to tune into the weekly docudrama Catfish. The show, which is currently in its second season, follows the online relationships of an unsuspecting victim who has fallen in love with a “catfish,” a person who creates a false identity online and pretends to be someone they are not.

Mr. Roboto: Mike Elizalde

Eight words changed Mike Elizalde’s life: “I want you to open your own studio.” A special effects and animatronics expert who had done stints with FX legends like Kevin Yagher (Child’s Play, Hellraiser: Bloodline) and Ri

Beneath the Shroud: Richard Garriott

The workspace of the Austin, Texas-based game development company, Portalarium, looks virtually indistinguishable from every other downtown office except for one not-so-minor difference—a four-foot mustachioed robot patrols the halls. Guided by Portalarium co-founder Richard Garriott’s laptop, the freewheeling automaton is how Garriott sees, hears, and speaks to employees in the Lone Star state while living in New York City.

Event Horizon: Charlie Jennings on Building Bonnaroo

As rock-hungry fans are fine-tuning their Bonnaroo concert schedules, Charlie Jennings is sweating the small and not-so-small stuff. While mired in logistics ranging from artist accommodations to toilet placement, Jennings and the rest of the operations team at the Knoxville, Tennessee-based production company AC Entertainment and their partners Superfly Presents were doing their yearly scramble to ensure that the estimated 80,000 Bonnaroo patrons have a safe, happy, and rock-filled weekend.