Supervising the staff of promotions assistants, the manager is responsible for approaching advertising clients and community partners concerning opportunities for promotional activities. He or she negotiates plans by which the station may participate in and benefit from, including events such as fairs, concerts, parades, and other local festivities.
When a festival, club, or other live performance venue is seeking new talent to showcase, they turn to a talent-booking consultant that specializes in a particular area, such as comedy or music. This person is a scout that combs the local or national underground scene to find the unknowns and diamonds in the rough.
When a music supervisor or other client is searching for the perfect soundtrack to accompany a television episode, film, or advertising campaign, they often turn to boutique music publishing companies that offer services for sourcing existing songs and producing original scores. The music publishing coordinator works directly with the owner and senior management of the company to perform administrative and creative functions in relation to music publishing activities.
A consumer researcher is responsible for conducting market research studies, analyzing the collected data to draw relevant conclusions, and reporting that data back to the interested parties. In the entertainment industry, consumer researchers are most often hired to provide insight into audience behavior and purchasing activities.
The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.
Entertainment journalists cover the news and events within the industries of film, television, music, live events, video games, and others. They dig up the stories of the latest Hollywood developments and follow the progress of next year’s major game releases, all for the anxious fans and enthusiasts who clamor for more. A great writer becomes an authority on the entertainment industry, a trusted source of information and insight.
Members of the box office staff are typically the first contact between a patron and the event they plan to attend, and as such, these individuals are responsible not only for the accurate dissemination of tickets but also with ensuring responsible customer service.
The advertising account executive works within a record label or third-party ad agency to drive album sales and public interest through the development and implementation of paid advertising campaigns. This person receives an assignment from the director of advertising and will typically work with a short roster of artists within a specific label division or genre.
A robust, engaging web presence is crucial for any entertainment brand; that includes the production and publication of original written content, as well as video, podcasts, and interactive media. It is the digital content editor’s role to maintain quality and consistency across media types and web platforms, with special attention given to driving increased traffic and brand visibility.
From simple jingles to fully orchestrated original compositions, visual advertising is far more impactful when accompanied by a soundtrack. Advertising media companies are hired by clients to contribute original songs to promotional materials and rely on the expertise of music directors to guide production of soundtracks that seamlessly support commercial advertisements and engage audiences.