Tagged As: Marketing / Promotions Careers

The Following content has been tagged as "Marketing / Promotions Careers"


Press Agent

Press agent is the formal title given to members of the Association of Theatrical Press Agents & Managers, though members and non-members alike wear the synonymous moniker of press representative. These individuals work on theatrical productions as part of the larger marketing initiative that includes paid advertising, promotions, and press relations.

Advertising Music Assistant

Entertainment companies such as motion picture studios, television networks, and game development studios often hire third-party advertising agencies to put together ad packages including trailers, websites, and viral video campaigns to promote the release of a new product. Within these agencies, the advertising music assistant supports the larger staff of the music supervision department in administrative tasks.

Product Placement Manager

Product placement—otherwise known as embedded marketing or brand integration—is the practice of plugging a consumer product or trademarked brand into movies, TV shows, music videos or songs, video games and the like. The makers of consumer goods often employ product placement managers, also known as brand advocates, to pursue brand integration opportunities and field requests for use by product placement executives at entertainment companies.

Product Placement Executive

Product placement executives are the individuals employed by entertainment companies like film studios and record labels to field requests for embedded marketing—otherwise known as product placement or brand integration—in films, television shows, video games, music videos, and albums. It also falls to the product placement executive to secure clearances for trademarked goods that his or her company wishes to mention or feature in the entertainment production. 

Product Placement Agent

Ever wonder why James Bond drives an Aston Martin in one film, a BMW in another and an Audi in the next? The answer lies in product placement. Working for a third-party advertising agency, the product placement agent represents corporate clients in an endeavor to secure embedded marketing opportunities for a product in entertainment vehicles like films, television shows, music, video games, and live events.

Community Manager

The primary role of the community manager for a brand or company’s website is to cultivate a thriving, active membership through positive interaction. He or she engages visitors to the website and forums, creating excitement around the products and encouraging lively conversation between members. This person is also the online authority on the brand and moderates the community with attention to the vibe and personality of the company he or she represents.

Tour Publicist

Not all concerts or theatrical touring productions will enlist the services of a tour publicist, but when this individual is hired, he or she is responsible for all media relations and publicity activities related to the show while on the road. This person travels with the cast and crew, and may work for a publicity firm, record label, live entertainment production company, or as an independent freelancer.

Unit Stills Photographer

The unit stills photographer works on a freelance basis and is hired by the producer, studio publicity department, PR firm, or film sales agent. This person is responsible for photographing scenes during production on a film or television show that will be used in publicity materials, the movie poster, or DVD packaging.

Director of Publicity

The director of publicity for a record label oversees the functions of the publicity and press relations staff in support of artists signed to the label. He or she is tasked with developing a publicity campaign for the artist through collaboration with the department staff and artist’s management, and assigns a publicist to specific bands to implement and monitor the campaign.

Advertising Art Director

Visual advertising should be eye-catching but is also intended to make an emotional promise to the consumer. The most difficult task of the advertising art director is to interpret the client’s vision as presented in preliminary concept meetings, and return with a composite (“comp”) that accurately expresses the theme of the product and meets with the approval of the client. The tools have changed somewhat over the years, but the process of conceptualization still begins with that mental “a-ha” moment.