Tagged As: brand integration

The Following content has been tagged as "brand integration"


Product Placement Executive

Product placement executives are the individuals employed by entertainment companies like film studios and record labels to field requests for embedded marketing—otherwise known as product placement or brand integration—in films, television shows, video games, music videos, and albums. It also falls to the product placement executive to secure clearances for trademarked goods that his or her company wishes to mention or feature in the entertainment production. 

Product Placement Agent

Ever wonder why James Bond drives an Aston Martin in one film, a BMW in another and an Audi in the next? The answer lies in product placement. Working for a third-party advertising agency, the product placement agent represents corporate clients in an endeavor to secure embedded marketing opportunities for a product in entertainment vehicles like films, television shows, music, video games, and live events.