Tagged As: brand management

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Irrational Games

Ken Levine, Jonathan Chey, and Robert Fermier founded Irrational Games in 1997. Purchased by Take Two in 2005, the studio briefly took on the name of 2K Boston in 2007, coinciding with the release of the BAFTA Best Game award-winning BioShock. In 2010, the company reclaimed the name Irrational Games.