Tagged As: brand manager

The Following content has been tagged as "brand manager"

Personal Manager

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In the life and career of any entertainer, the personal manager is often the most important member of the artist’s machine. The lines between personal manager, business manager, and talent agent can be vague and blurry, but this person has the greatest impact on every professional decision made within the client’s career.

Brand Manager

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In the gaming industry the brand manager (also called product manager) is the point person for every facet of the marketing plan for a single title or a franchise, like Modern Warfare or Madden. It’s an ambiguous title, but comes with a plethora of responsibilities. This individual is a game-lover at heart, but a business-minded shark. He or she works with a cross-functional team to package and market their brand, while keeping an eye on the competition and trend climate.