Tagged As: branding

The Following content has been tagged as "branding"


Jingle Writer

Practiced in the short form of songwriting and an equally adept arranger, the jingle writer is a hired hand that specializes in composing music for advertisements, such as television and radio commercials. Whether exalting the wonders of toothpaste or an airline, this person has a knack for creating an auditory brand that artfully expresses the qualities of a product or company.

Innovative Artists Talent and Literary Agency, Inc.

Scott Harris and Howard Goldberg founded the boutique talent agency in California in 1982. In the nearly 30 years since, the company has expanded its client roster and offices, to include facilities in New York and Chicago.

United Talent Agency

The Bauer-Benedek Agency, run by partners Marty Bauer, Peter Benedek, and Jeremy Zimmer, and the Leading Artists Agency, opened by partners Gary Cosay and Jim Berkus, merged in 1991 to create the United Talent Agency.

Elias Arts

 

Jonathan Elias, a composer and record producer, founded Elias Associates in 1980. The music and advertising firm later became Elias Arts, responsible for the MTV “Moon Landing” theme, the Columbia Pictures theme, and the unmistakable Yahoo! yodel.

Product Placement Manager

Product placement—otherwise known as embedded marketing or brand integration—is the practice of plugging a consumer product or trademarked brand into movies, TV shows, music videos or songs, video games and the like. The makers of consumer goods often employ product placement managers, also known as brand advocates, to pursue brand integration opportunities and field requests for use by product placement executives at entertainment companies.

Product Placement Executive

Product placement executives are the individuals employed by entertainment companies like film studios and record labels to field requests for embedded marketing—otherwise known as product placement or brand integration—in films, television shows, video games, music videos, and albums. It also falls to the product placement executive to secure clearances for trademarked goods that his or her company wishes to mention or feature in the entertainment production. 

Product Placement Agent

Ever wonder why James Bond drives an Aston Martin in one film, a BMW in another and an Audi in the next? The answer lies in product placement. Working for a third-party advertising agency, the product placement agent represents corporate clients in an endeavor to secure embedded marketing opportunities for a product in entertainment vehicles like films, television shows, music, video games, and live events.

Web Developer

In the entertainment industry, nothing hits the consumer market without a web presence to back it up. Branded websites help to drum up interest before the product’s debut, create a loyal online community, and ultimately drive increased sales. Web development is an in-demand career field, and skilled web developers have endless opportunities to work across any segment of the entertainment business.

Marketing Manager

Everyone hopes to have a product that sells itself, but until that product comes along, it’s all about marketing. The marketing manager answers to the director of marketing and supervises a staff of local and regional marketing representatives. The manager’s goal is to drive sales through creative, attention-grabbing tactics to lure in consumers.

Muzak

Muzak derives its name from a combination of the word music with the company name Kodak, which in the 1930s impressed Muzak’s founder with its “high-tech” sound. After 75 years in business, the company holds a music library of nearly 3 million songs, and can be heard in more than 300,000 client locations in 15 countries.