Tagged As: department head

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Director of Publicity

The director of publicity for a record label oversees the functions of the publicity and press relations staff in support of artists signed to the label. He or she is tasked with developing a publicity campaign for the artist through collaboration with the department staff and artist’s management, and assigns a publicist to specific bands to implement and monitor the campaign.

Advertising Art Director

Visual advertising should be eye-catching but is also intended to make an emotional promise to the consumer. The most difficult task of the advertising art director is to interpret the client’s vision as presented in preliminary concept meetings, and return with a composite (“comp”) that accurately expresses the theme of the product and meets with the approval of the client. The tools have changed somewhat over the years, but the process of conceptualization still begins with that mental “a-ha” moment.