Tagged As: entertainment business

The Following content has been tagged as "entertainment business"


Viacom, Inc.

Viacom, short for Video & Audio Communications, was founded in 1971. In 2005, the company split into two publicly traded companies, Viacom, Inc. and CBS Corporation. Including cable television and motion picture businesses, the media enterprise owns more than 160 channels and 400 interactive properties around the world.

Consumer Researcher

A consumer researcher is responsible for conducting market research studies, analyzing the collected data to draw relevant conclusions, and reporting that data back to the interested parties. In the entertainment industry, consumer researchers are most often hired to provide insight into audience behavior and purchasing activities.

Warner Bros. Records

Jack Warner founded Warner Bros. Records in 1958, setting up a modest office above the film studio’s machine shop on the lot of Warner Bros. Pictures. In 1963, the record label acquired Frank Sinatra’s Reprise Records, securing the talents of the Chairman of the Board, along with the rest of the Rat Pack.

Marketing Director

The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Personal Manager

In the life and career of any entertainer, the personal manager is often the most important member of the artist’s machine. The lines between personal manager, business manager, and talent agent can be vague and blurry, but this person has the greatest impact on every professional decision made within the client’s career.

Entertainment Journalist

Entertainment journalists cover the news and events within the industries of film, television, music, live events, video games, and others. They dig up the stories of the latest Hollywood developments and follow the progress of next year’s major game releases, all for the anxious fans and enthusiasts who clamor for more. A great writer becomes an authority on the entertainment industry, a trusted source of information and insight.

10 Tips to Avoid Common Internship Pitfalls

illustration by Kim Foxillustration by Kim Fox

So you landed your dream internship, huh? Bet you’re feeling pretty badass, but don’t let your confidence turn into cockiness and even worse, laziness. As you gear up for that big fall semester internship, check out our tips below to avoid the common intern pitfalls.

Record Label Salesperson

Representing the record label, the salesperson is responsible for establishing relationships with retail stores, rack jobbers, and online outlets to set up channels of distribution for album sales. He or she secures contracts for distribution, oversees the delivery order to provide the merchant with product, and continues to service the account as necessary.

Talent Agent

A talent agent is responsible for securing employment opportunities for his or her roster of clients, which may include performers, screenwriters, composers, designers, and a number of other creative professionals in the entertainment industry. An agent differs from a talent manager in that an agent is licensed and operates under strict state and local laws.

Independent Radio Promoter

The process of selecting songs for a radio station’s program rotation is neither arbitrary nor organic. Behind the scenes, independent radio promoters are pulling the strings, swaying the decisions of program directors.