Tagged As: entertainment marketing

The Following content has been tagged as "entertainment marketing"


Marvel

The Marvel universe is comprised of more than 8,000 comic book characters, including some of the most iconic figures in popular culture. In 2009, The Walt Disney Company acquired the house that Stan Lee built.

Velvet Hammer Music and Management Group

Velvet Hammer Music and Management Group is an artist development and management company founded by David “Beno” Benveniste more than a decade ago, following his development of System of a Down.

SoundExchange

SoundExchange is a non-profit performance rights organization that represents recording artists and copyright owners, collecting and distributing performance royalty fees on their behalf. SoundExchange is the only such organization certified by the Copyright Royalty Board (appointed by The U.S. Library of Congress) to collect digital performance statutory royalties from streaming services like satellite radio, Internet radio, cable TV music channels, and similar platforms.

Consumer Researcher

A consumer researcher is responsible for conducting market research studies, analyzing the collected data to draw relevant conclusions, and reporting that data back to the interested parties. In the entertainment industry, consumer researchers are most often hired to provide insight into audience behavior and purchasing activities.

Perfect Your Social Media Mix to Get Your First Industry Gig

Illustration by Stephen NaumannIllustration by Stephen Naumann

Very slowly but surely, the media world is rebounding. But i­f you’re one of many upcoming grads hoping to break into competitive media fields, you’re probably feeling like it’s not rebounding enough. 

Live Nation Entertainment

Live Nation was born out of Clear Channel Communications as a concert promotion company in 2005. The organization expanded its dominance of the live entertainment promotion and marketing industry when it merged with Ticketmaster in 2010.

Sony Music Entertainment

Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America, born out of an acquisition of CBS Records Group. At the close of 2010, SME counted more than 30 record labels to its roster.

Marketing Director

The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Entertainment Journalist

Entertainment journalists cover the news and events within the industries of film, television, music, live events, video games, and others. They dig up the stories of the latest Hollywood developments and follow the progress of next year’s major game releases, all for the anxious fans and enthusiasts who clamor for more. A great writer becomes an authority on the entertainment industry, a trusted source of information and insight.