Tagged As: gamification

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Kid Tested: Dr. Alison Bryant

Kids’ tastes change radically in the blink of an eye, which is what keeps Dr. Alison Bryant coming to work everyday. Bryant is the founder and president of PlayCollective, a strategy, research, and design firm that helps organizations understand how to engage their target audience with entertainment and education products. While adults can simply be asked about their feelings on a specific product, discerning whether children will connect is a tougher challenge.