Tagged As: jingle writer

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Songwriter

It was once the dirty little secret of the recording industry that many artists did not write their own music, but today consumers understand that behind a teen pop queen or platinum-selling group, there is often an unsung hero who receives only a brief mention in the fine print of the album’s credits.

Advertising Music Director

From simple jingles to fully orchestrated original compositions, visual advertising is far more impactful when accompanied by a soundtrack. Advertising media companies are hired by clients to contribute original songs to promotional materials and rely on the expertise of music directors to guide production of soundtracks that seamlessly support commercial advertisements and engage audiences.

Jingle Writer

Practiced in the short form of songwriting and an equally adept arranger, the jingle writer is a hired hand that specializes in composing music for advertisements, such as television and radio commercials. Whether exalting the wonders of toothpaste or an airline, this person has a knack for creating an auditory brand that artfully expresses the qualities of a product or company.