Tagged As: marketing

The Following content has been tagged as "marketing"


Get Your Game (and Dev Blog) Discovered with SEO

As an independent video game developer with limited budget, ensuring marketing investments produce impactful ROI is a must. However, not all effective marketing costs money. In fact, some of the best strategies are completely free—most notably, search engine optimization. Why?

Serino/Coyne

Serino/Coyne is the country’s longest-running advertising agency dedicated solely to live entertainment, with a particular focus on Broadway and touring theatrical productions.

CBS Corporation

CBS Corporation is one of America’s largest media and entertainment companies, with divisions operating in the areas of film, television, radio, interactive media, and publishing, among others.

Live Nation Entertainment

Live Nation was born out of Clear Channel Communications as a concert promotion company in 2005. The organization expanded its dominance of the live entertainment promotion and marketing industry when it merged with Ticketmaster in 2010.

Marketing Director

The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Zynga

Founded in 2007, Zynga has quickly become one of the largest developers in the mobile and social networking segments of the game development industry. The studio’s titles combine for 232 million monthly active users and 60 million daily active users.

Theatrical Photographer

The theatrical photographer serves many functions as a member of a live production crew; he or she is both an adjunct to the marketing of the show and a historian that captures moments in cultural history for posterity.

Localization Producer

Localization is the highly involved process of preparing a game developed in one part of the world, to be released in another; it entails enacting linguistic changes, as well as augmentations concerning culture, hardware, and software.

Advertising Account Executive

The advertising account executive works within a record label or third-party ad agency to drive album sales and public interest through the development and implementation of paid advertising campaigns. This person receives an assignment from the director of advertising and will typically work with a short roster of artists within a specific label division or genre.

Digital Content Editor

A robust, engaging web presence is crucial for any entertainment brand; that includes the production and publication of original written content, as well as video, podcasts, and interactive media. It is the digital content editor’s role to maintain quality and consistency across media types and web platforms, with special attention given to driving increased traffic and brand visibility.