Tagged As: marketing director

The Following content has been tagged as "marketing director"


Velvet Hammer Music and Management Group

Velvet Hammer Music and Management Group is an artist development and management company founded by David “Beno” Benveniste more than a decade ago, following his development of System of a Down.

Alloy Media + Marketing

Alloy Media + Marketing is an entertainment and media company that combines original content creation, feature production, and distribution to market media to the millennial generation.

Viacom, Inc.

Viacom, short for Video & Audio Communications, was founded in 1971. In 2005, the company split into two publicly traded companies, Viacom, Inc. and CBS Corporation. Including cable television and motion picture businesses, the media enterprise owns more than 160 channels and 400 interactive properties around the world.

Consumer Researcher

A consumer researcher is responsible for conducting market research studies, analyzing the collected data to draw relevant conclusions, and reporting that data back to the interested parties. In the entertainment industry, consumer researchers are most often hired to provide insight into audience behavior and purchasing activities.

ESPN

More than 30 years ago, Bill Rasmussen had the notion to create a television network dedicated to broadcasting sports programming around the clock. Radical and risky at the time, ESPN launched on September 7, 1979 and has become the market leader in televised sports.

Anschutz Entertainment Group (AEG)

AEG is a wholly owned subsidiary of Anschutz Company and operates numerous divisions dedicated to sports and entertainment presentations. Among other ventures and properties, AEG owns or controls facilities such as the STAPLES Center, Home Depot Center, American Airlines Arena, and NOKIA Theater Times Square. The company also owns several professional sports franchises, including the Los Angeles Kings, Houston Dynamo, and Los Angeles Galaxy.

Marketing Director

The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Theatrical Photographer

The theatrical photographer serves many functions as a member of a live production crew; he or she is both an adjunct to the marketing of the show and a historian that captures moments in cultural history for posterity.

Advertising Account Executive

The advertising account executive works within a record label or third-party ad agency to drive album sales and public interest through the development and implementation of paid advertising campaigns. This person receives an assignment from the director of advertising and will typically work with a short roster of artists within a specific label division or genre.