Tagged As: marketing manager

The Following content has been tagged as "marketing manager"


Marvel

The Marvel universe is comprised of more than 8,000 comic book characters, including some of the most iconic figures in popular culture. In 2009, The Walt Disney Company acquired the house that Stan Lee built.

Alloy Media + Marketing

Alloy Media + Marketing is an entertainment and media company that combines original content creation, feature production, and distribution to market media to the millennial generation.

Serino/Coyne

Serino/Coyne is the country’s longest-running advertising agency dedicated solely to live entertainment, with a particular focus on Broadway and touring theatrical productions.

Viacom, Inc.

Viacom, short for Video & Audio Communications, was founded in 1971. In 2005, the company split into two publicly traded companies, Viacom, Inc. and CBS Corporation. Including cable television and motion picture businesses, the media enterprise owns more than 160 channels and 400 interactive properties around the world.

Consumer Researcher

A consumer researcher is responsible for conducting market research studies, analyzing the collected data to draw relevant conclusions, and reporting that data back to the interested parties. In the entertainment industry, consumer researchers are most often hired to provide insight into audience behavior and purchasing activities.

Marketing Director

The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Marketing Manager

Everyone hopes to have a product that sells itself, but until that product comes along, it’s all about marketing. The marketing manager answers to the director of marketing and supervises a staff of local and regional marketing representatives. The manager’s goal is to drive sales through creative, attention-grabbing tactics to lure in consumers.