Tagged As: negotiation

The Following content has been tagged as "negotiation"


Copyright/Licensing Attorney

Before a film hits theaters or a television show airs, attorneys must work out numerous contract stipulations that govern a company’s rights to exploit a creative property. In today’s increasingly connected technological landscape, attorneys face greater challenges in determining and anticipating all possible uses of a copyright license, wading into uncertain waters of social media, free streaming content, and paid on-demand distribution.

Product Placement Manager

Product placement—otherwise known as embedded marketing or brand integration—is the practice of plugging a consumer product or trademarked brand into movies, TV shows, music videos or songs, video games and the like. The makers of consumer goods often employ product placement managers, also known as brand advocates, to pursue brand integration opportunities and field requests for use by product placement executives at entertainment companies.

Product Placement Executive

Product placement executives are the individuals employed by entertainment companies like film studios and record labels to field requests for embedded marketing—otherwise known as product placement or brand integration—in films, television shows, video games, music videos, and albums. It also falls to the product placement executive to secure clearances for trademarked goods that his or her company wishes to mention or feature in the entertainment production. 

Product Placement Agent

Ever wonder why James Bond drives an Aston Martin in one film, a BMW in another and an Audi in the next? The answer lies in product placement. Working for a third-party advertising agency, the product placement agent represents corporate clients in an endeavor to secure embedded marketing opportunities for a product in entertainment vehicles like films, television shows, music, video games, and live events.

Music Attorney

A music attorney combines a law degree with deep knowledge of music and the recording industry into a single exciting career. These specialized attorneys handle a variety of different legal issues surrounding the music industry, from the legality of contracts to copyright and trademark issues. While first and foremost a lawyer, a music attorney often has a music background and understands the finer points of the music industry.