Tagged As: product manager

The Following content has been tagged as "product manager"


Founded in 2007, Zynga has quickly become one of the largest developers in the mobile and social networking segments of the game development industry. The studio‚Äôs titles combine for 232 million monthly active users and 60 million daily active users.

Brand Manager

In the gaming industry the brand manager (also called product manager) is the point person for every facet of the marketing plan for a single title or a franchise, like Modern Warfare or Madden. It’s an ambiguous title, but comes with a plethora of responsibilities. This individual is a game-lover at heart, but a business-minded shark. He or she works with a cross-functional team to package and market their brand, while keeping an eye on the competition and trend climate.