Tagged As: products

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Product Placement Manager

Product placement—otherwise known as embedded marketing or brand integration—is the practice of plugging a consumer product or trademarked brand into movies, TV shows, music videos or songs, video games and the like. The makers of consumer goods often employ product placement managers, also known as brand advocates, to pursue brand integration opportunities and field requests for use by product placement executives at entertainment companies.

Product Placement Executive

Product placement executives are the individuals employed by entertainment companies like film studios and record labels to field requests for embedded marketing—otherwise known as product placement or brand integration—in films, television shows, video games, music videos, and albums. It also falls to the product placement executive to secure clearances for trademarked goods that his or her company wishes to mention or feature in the entertainment production.