Tagged As: promotions

The Following content has been tagged as "promotions"


Marvel

The Marvel universe is comprised of more than 8,000 comic book characters, including some of the most iconic figures in popular culture. In 2009, The Walt Disney Company acquired the house that Stan Lee built.

Advertising Account Executive

The advertising account executive works within a record label or third-party ad agency to drive album sales and public interest through the development and implementation of paid advertising campaigns. This person receives an assignment from the director of advertising and will typically work with a short roster of artists within a specific label division or genre.

Independent Radio Promoter

The process of selecting songs for a radio station’s program rotation is neither arbitrary nor organic. Behind the scenes, independent radio promoters are pulling the strings, swaying the decisions of program directors.

Ticket Sales Manager

Overseeing the operations of the box office manager and all staff concerned with ticketing is the ticket sales manager. This person is responsible to the venue owner and operator and may work for a theatrical organization, concert hall, sporting arena, or small live event space.  

Advertising Agent

The advertising agent, also called the ad representative, is hired by the producer or general manager of a stage production (theater, concert, or other event) to design and execute an ad campaign with the sole aim of selling tickets. Unlike strategies for consumer products, there is immediacy to advertising a show. There is no shelf life for a performance ticket.

Tour Publicist

Not all concerts or theatrical touring productions will enlist the services of a tour publicist, but when this individual is hired, he or she is responsible for all media relations and publicity activities related to the show while on the road. This person travels with the cast and crew, and may work for a publicity firm, record label, live entertainment production company, or as an independent freelancer.

Web Developer

In the entertainment industry, nothing hits the consumer market without a web presence to back it up. Branded websites help to drum up interest before the product’s debut, create a loyal online community, and ultimately drive increased sales. Web development is an in-demand career field, and skilled web developers have endless opportunities to work across any segment of the entertainment business.

Marketing Assistant

You’ve got to start somewhere. For a career in entertainment industry marketing, the first step is as a marketing assistant. These positions exist across every facet of the business, from film and television studios to record labels, game studios, and live event producers.

New Media Manager

For the new media manager, multitasking is a way of life. Entertainment companies are eager to find the most innovative and profitable ways to turn a buck from the new media model. To do this, the industry relies on creative internet marketing gurus with the ability to create social networks around their brands.

College Marketing Representative

Instead of waiting until you’ve walked the stage at graduation to start your career in the music business, why not get a head start on the competition? Resourceful and motivated college students are needed by record labels and publicity firms to be eyes and ears on the street—the inside person on campus.