Tagged As: public relations

The Following content has been tagged as "public relations"

Public Image: Melinda Jackson

Submitted by Nicole Pajer on May 12, 2013 - 9:33am
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Upon her west coast arrival, the determined North Carolina native held three simultaneous internships, all of which were unpaid. She catered, worked retail, and did freelance public relations work to support herself, all the while networking and searching for the perfect job. Jackson’s hard work eventually paid off, and she landed a spot at a prestigious entertainment publication firm in Hollywood.

CenterStaging

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CenterStaging is a rehearsal facility specializing in providing production and technical support for television and live performances. Founded by Jan Parent and Johnny Caswell more than 20 years ago, the facility has expanded to become an industry hub for A-list entertainers.

Marketing Director

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The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Publicity Director

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Publicity, in terms of the larger marketing strategy, encompasses all free advertising gained through the mention of the product or brand through written reviews, news stories, or other radio, television, web, or print media. The director of publicity is responsible for the development of the overall publicity strategy concerning the client and is accountable for managing a staff of publicists assigned to manage the accounts of individual clients.  

Ariel Publicity

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Ariel Hyatt, a veteran publicist, is the founder of Ariel Publicity. The firm began in Colorado as a traditional PR firm dedicated to promoting musicians, but moved to New York and evolved its business model in 2006 to focus strictly on social networking and “cyber PR” in order to better compete in the online era.

Director of Publicity

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The director of publicity for a record label oversees the functions of the publicity and press relations staff in support of artists signed to the label. He or she is tasked with developing a publicity campaign for the artist through collaboration with the department staff and artist’s management, and assigns a publicist to specific bands to implement and monitor the campaign.

Public Relations Assistant

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Publicists are the spin doctors that keep Hollywood in the headlines. Whether representing a new film, an A-list actor, or a start-up game studio, these opinion-makers are charged with stirring up attention and turning any press into good press.