Tagged As: ReverbNation

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Touring by the Numbers: Why Bands Should Stop Worrying and Love the Metrics

Credit: yakub88 / Shutterstock.comCredit: yakub88 / Shutterstock.comColdplay did it with iTunes. Gaga did it with Doritos. And Jay and Ye most definitely did it with Samsung. Artists who partner with mega-brands can stress less about record sales and pirated tunes as private companies foot the bill.