Tagged As: strategy

The Following content has been tagged as "strategy"


Marketing Director

The marketing strategy around an entertainment brand, whether that is a product or entire company, is ultimately the responsibility of the Marketing Director. This person creatively designs marketing campaigns that reach out to the target audience to persuade customers to make a purchase.

Marketing Manager

Everyone hopes to have a product that sells itself, but until that product comes along, it’s all about marketing. The marketing manager answers to the director of marketing and supervises a staff of local and regional marketing representatives. The manager’s goal is to drive sales through creative, attention-grabbing tactics to lure in consumers.