Serino/Coyne

Location: New York, NY

Founded: 1977

Website: http://www.serinocoyne.com/

Serino/Coyne is the country’s longest-running advertising agency dedicated solely to live entertainment, with a particular focus on Broadway and touring theatrical productions.


Notable Products

  • Art and logo design
  • Media planning and buying
  • Event planning
  • Broadcast, print, online production
  • Customer research
  • Partnership marketing

What to Expect

This advertising and branding agency is located in New York, embedded in the heart of America’s most famous theater district: Broadway. Serino/Coyne serves its clients by designing a brand to fit the production and then creating a cohesive and innovative advertising campaign to drive consumer interest and ticket sales. The extensive list of past and present clients—among them are some of Broadway’s longest-running and most profitable productions—includes Green Day’s American Idiot, Phantom of the Opera, Les Misérables, The Lion King, Wicked, Next to Normal, War Horse, and The Book of Mormon. Other clients include 2nd Stage Theatre, The Metropolitan Opera, Lincoln Center Theater, and The Bowery Presents.

The company consists of eight departments: creative content, client services, interactive, marketing/events, media, broadcast/video, touring, and HR/IT/finance. Across these departments, teams take on the responsibilities of designing, planning, and implementing a fully integrated advertising and marketing campaign. The agency relieves the client of the sizeable task that is promoting a large-scale production to national and international audiences. Overall, Serino/Coyne employs about 100 people, spanning a wide range of specific talents in art, design, creative writing, video production, marketing strategy, interactive media, print, account management, and other business areas.

The agency, in operation for more than 30 years, remains on the cutting edge by embracing evolution in its marketing approach and constantly striving for innovation. As such, the company looks for professionals with proven experience, but also intrinsic talents that are forward thinking, fresh, and inventive. Additionally, potential applicants are expected to have relevant experience in advertising, public relations, or media. Of course, a true interest in theater and live entertainment is encouraged. If Andrew Lloyd Webber and Arthur Miller aren’t really your thing (Sondheim is optional), it might be best to search elsewhere. Candidates interested in learning about available positions within the company should visit the official website. An online application is available to submit résumés and portfolios for future consideration.

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